Welcome to the


Banner Fish 4.jpg

the topic


The Frames, Shoreditch
10 June

What is Shiny Object Syndrome? At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects the highly motivated. They crave new technology and new developments. And they aren’t afraid to start new projects and create new things.

Ordinarily, these are great characteristics, but when SOS sets in, it forces you to chase project after project, and change after change, never settling with one option.

It’s called shiny object syndrome because it’s the equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. Rather than literal shiny objects, SBOs may be business objectives, marketing strategies, technology choices, clients or even other business ventures.

If you recognise any of these as something happening in your business - come and chat in a relaxed open forum with like minded entrepreneurs who have all fallen into the same pitfall of S.O.S!!!!  Or if you just want a cuppa and a croissant then come along anyway!

Agenda for the day:

17:30-18:00. Attendees arrive, networking drinks 

18:00-18:45. Panel discussion 

18:45-19:30. Networking drinks




Our panel consists of close friends and business associates. They span a wide range of industries and each have a different take on the topic in hand. Watch this space whilst we unveil who is joining!


Mark edgington

Principle Consultant
Incendiary Blue

Find out more

Speaker 2d.jpg

Nicole Yershon

NY Collective

Find out more

Speaker 3b.jpg

Matthew Bagwell

Seven Feet Apart

Find out more

Speaker 5.jpg

Stephen Priestnall

Oomph Agency

Find out more